Traditional marketing puts content in front of a passive, potentially uninterested audience.
Search engine optimization (SEO) helps you target a different kind of crowd,
the millions of people actively searching—typing on their phones and laptops or speaking to their
Amazon Echo or Siri—for exactly what you're selling.
Our Industry Expert Trainer have been in on SEO with using latest approaches,
and educates businesses about the power of SEO as the chief content officer at Third Door Media and
cofounder of Search Engine Land.
In this course, he explains what SEO is, touches on the history and evolution of the practice, and provides technical, content, and search strategies that help you bolster your online presence.
He also explains how to connect SEO to other business activities, identifies the skills that matter in SEO, and looks at upcoming trends, including mobile, machine learning, and search bots